Markus Mühle TRUE NATURE

TRUE NATURE dog food is made with chicken from Swiss farms which guarantee species appropriate, humane breeding, Arctic sea fish & steamed potatoes.TRUE NATURE (previously: Lupo Natural) is a cold pressed dog food, made using only the finest ingredients to create a modern dog food based on the principals of our nature & animal welfare philosophy. The chicken, which is sourced only from Swiss farms which guarantee humane breeding methods, as well as the tasty Arctic sea fish, steamed potatoes and delicious Alpine herbs make TRUE NATURE into something very special. It is the first dog food made according to such a far-reaching philosophy and only uses meat from animals bred in species appropriate conditions. We also make a donation from every purchase to various animal welfare projects. The pure, natural Aquamin-Vitamin complex provides your pet with essential vitamins, minerals and trace elements.

TRUE NATURE dog food is made in harmony with nature and animal welfare.

• Animal rights tested: Swiss chickens are a great source of protein, low in allergens and low fat. They are sourced from selected Swiss farms which guarantee species appropriate, humane breeding.
• When you purchase 15kg of TRUE NATURE, we make a donation to an animal welfare project
• Natural Aquamin-Vitamin-Complex: Made using only vitamins, minerals and trace elements from the sea. TRUE NATURE does not contain any artificial additives.
• Guaranteed cold pressed, to protect essential vitamins, enzymes and microorganisms.
• Balanced content of essential omega-3 and omega-6 fatty acids from cold pressed vegetable oils, and Arctic sea fish for healthy skin and shiny fur.
• Increased levels of valuable secondary phytonutrients from a selection of Alpine herbs
• Gluten-free, easy to digest carbohydrates and plant fibre blend made from steamed potatoes , brown rice and parsnips.
• Contains no GM ingredients, chemical colourings, synthetic preservatives or taste enhancers.
• Environmentally friendly packaging

TRUE NATURE combines traditional craftsmanship with the results of decades of research to provide your dog with a healthy, tasty food. The combination of nutritional science and the power of nature produces a dog food of exceptional quality.

Aquamin-Vitamin-Complex: The natural vitamin revolution from the depth of the ocean. This pioneering Aquamin-Vitamin-complex contains valuable vitamins, minerals and trace elements extracted from fruits of the sea such as seaweed, mussels, Arctic sea fish and shell fish. All ingredients in TRUE NATURE, including vitamins, minerals and trace elements, are 100% from natural sources and provide your dog with the nutrients it needs for a healthy, happy life. All TRUE NATURE products are regularly tested by independent laboratories

Please note: TRUE NATURE is made entirely without chemical additives or genetically modified ingredients. This is reflected in TRUE NATURE’s shorter shelf life of 6 months.

Ingredients:
Dried Swiss chicken meat (29%), steamed potatoes (16%), brown rice, dried Arctic sea fish (6%), pureed vegetables (beets, chicory, celery, chard, parsnips, parsley root), cold-pressed vegetable oils (flaxseed, canola, walnut and evening primrose oil), chestnut flour, rice germ, seafood mixture (4% - consists of seaweed, mussel meat, shellfish), fish oil, Alpine herbs (3% - consists of fennel, nettle, dandelion, caraway, chamomile, thyme, raspberry leaves, blackberry leaves, gentian), alfalfa, fenugreek seeds, milk thistle seeds, mineral clay, rosemary oil, marigold extract.

Natural vitamins and trace elements:
Vitamin A (9,500 IU/kg), vitamin D (950 IU/kg), vitamin E (90 mg/kg), vitamin B1 (3.5 mg/kg), vitamin B2 (7 mg/kg), vitamin B6 (4.2 mg/kg), vitamin B12 (42 mcg/kg), biotin (200 mcg/kg), folic acid (0.35 mg/kg), niacin (21 mg/kg), vitamin C (100 mg/kg), pantothenic acid (7 mg/kg), choline (1.000 mg/kg), iron (180 mg/kg), cobalt (1 mg/kg), manganese (40 mg/kg), selenium (0.25 mg/kg ), copper (6.5 mg/kg), zinc (65 mg/kg), iodine (1.6 mg/kg).

Additives:
According to the manufacturer no artificial additives have been used

Analytical constituents

Feeding recommendation:

Markus Mühle TRUE NATURE is a complete dry dog food.

Please note: Markus Mühle TRUE NATURE has quite a large kibble size. If you are feeding small or mini breeds, you can break the kibble up by adding water.

The recommended feeding amount is approximately 1.2% of your adult dog's body weight*. Please note that these are guidelines only. Actual feeding amounts depend on your pet's age, breed, activity levels and other circumstances.
Monitor your pet's weight and adjust feeding amounts as required.
Fresh water should be provided at all times.
*The recommended amount of food per day for young dogs can be up to 2.5% of its body weight.